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  1. 愛国学園大学人間文化研究紀要
  2. 27

RWC2023を事例とした高関与旅行者の動向について

https://aikoku-u.repo.nii.ac.jp/records/2000045
https://aikoku-u.repo.nii.ac.jp/records/2000045
f6af959f-1de2-49d9-a462-f2f05925a2cb
名前 / ファイル ライセンス アクション
27.39-49.pdf 27.39-49.pdf (8.9 MB)
Item type [ELS]紀要論文 / Departmental Bulletin Paper(1)
公開日 2025-05-15
タイトル
タイトル RWC2023を事例とした高関与旅行者の動向について
タイトル
タイトル Trends of Highly Engaged Travelers: A Case Study of the 2023 Rugby World Cup
キーワード
主題 高関与旅行者 | 観光行動 | ラグビー観戦 | RWC2023
キーワード
主題 High-involvement tourists | Tourist behavior | Rugby viewing | RWC2023
雑誌書誌ID
収録物識別子タイプ NCID
収録物識別子 AA1135787X
著者 羽田, 利久

× 羽田, 利久

ja 羽田, 利久

ja-Kana ハダ, トシヒサ

en HADA, Toshihisa


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記事種別(日)
内容記述 紀要論文
記事種別(英)
内容記述 Department Bulletin Paper
抄録(英)
内容記述 This study examines the behavior of high-involvement travelers, using the 2023 Rugby World Cup (RWC 2023) as a case study. Tourism consists of a series of choice behaviors, and understanding the choices made by high-involvement travelers can offer valuable insights that may be applicable to other tourism contexts.
A survey was conducted among travelers who went from Japan to France to attend the rugby matches. A total of 100 responses were received. The results indicated that 57% of the respondents had been attending rugby matches since before the 2015 Rugby World Cup. Additionally, 40% of participants attended rugby matches more than 10 times per year, representing the largest group. These findings suggest that a significant portion of high-involvement travelers have been watching rugby for an extended period and at a high frequency.
Furthermore, it was confirmed that high-involvement travelers tend to broaden their activities at the destination beyond the primary purpose of their trip. Based on these findings, it is recommended that future tourism strategies in various regions tailor their information offerings to meet the needs of high-involvement travelers.
言語 en
書誌情報 愛国学園大学人間文化研究紀要
Human and Cultural Sciences ; The Journal of Aikoku Gakuen University

号 27, p. 39-49, 発行日 2025-03
表示順
内容記述 4
ISSN
収録物識別子タイプ ISSN
収録物識別子 1344705X
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